Wow, talk about a delayed post... I did complete my first surface pattern collection, and am finally posting it over a YEAR later! Between enjoying our last year at Tuck, moving cross country, and having a baby, it just did not get posted. But, here it is! I submitted some of these to Minted for their most recent fabric collection - should know soon if they take any! I have a squirming, wiggling baby on my lap now who wants my attention, so that's it for now!
I've been working on a really fun new project lately - surface pattern design collections. I have always really enjoyed making technical repeat patterns, and recently decided to try to expand into that area of design by getting together some full collections for art licensing. I set up a schedule for myself for creating one full collection every month, and divided the month into four stages of design: inspiration, illustration, pattern making, and presentation. For accountability, I also want to share my progress at each stage at the end of each week.
So, this is the work I've done this week - the "inspiration" week of my first collection. I think it's really important to focus your design choices somehow. There are so many things I could do, and I usually have so many ideas, that a huge part of the design process is just making decisions about which design elements are right. Sometimes when I design something, it ends up establishing a certain feeling, but a lot of times it wasn't necessarily a feeling I was going for. It's helpful to really think about why and how specific design choices can establish a certain mood.
My inspiration starting point this month was the look of the sky in late November, which expanded to all kinds of things - the trees, the animals, the stillness, the first frost, etc.
After choosing images and physical elements that represented the theme, I also created a color scheme, list of adjectives, a title, descriptive paragraph, and a list of motifs and icons to illustrate. I went through my own photographs to collect reference images and took lots of new photos of things like bare branches and fallen pink leaves. I'll be back next week with all my illustrated icons for this collection - I can't wait to see the whole thing unfold!
One of my photo Christmas card designs is now up and for sale on Minted! For such a simple, clean design, this took a surprisingly long time to perfect. I did it completely digitally, with Rolling Pen font and glyphs, but I think that years of doing hand-drawn calligraphy embellishments helped me the be able to "feel" what swirls would look the most natural and balanced. It took a lot of re-arranging though!
It can be hard to make an elegant Christmas design, especially when you have to make the design work with a photo, but I think this works. Hopefully a lot of Minted customers agree! There are also a bunch of matching accessories, including backers, skinny-wrap labels, custom postage stamps. I especially like how the matching envelopes turned out.
So excited that my Butterfly Study painting is for sale on the PBTeen website, in stores, and in the catalog. I painted this piece in watercolor almost a year ago. I didn't make it specifically for PBTeen, but when I heard they were partnering with Minted I thought the piece was the right aesthetic, color scheme, and subject for either Pottery Barn Kids or PBTeen.
I just ordered a bunch of catalogs - this is really a highlight for me! I love how they styled it as two huge posters above the bed. I wish my room was this cool when I was a teen! Instead I had stenciled daisies on my bedroom walls. Thanks to my mom for letting me paint my room however I wanted when I was growing up. Apparently the creative freedom paid off.
I can't believe it's summer already! Mark and I have been at Tuck for one year now. I've loved having the opportunity to get to know so many interesting people here in Hanover - all different backgrounds and experiences, and a very active and involved bunch of people! Of course that means lots of graphic design needs - logos, t-shirts, websites... I've meant to post about some of my favorite Tuck-related projects I've worked on throughout the year, but this will have to be a year-in-review summary post instead! Here are some of my favorite Tuck-related projects so far:
A logo and brand identity for Stroll, a new doula service run in New York City by a former Tuck Partner:
T-shirt and logo for Admitted Students Weekend:
T-shirt design for employees of theBOX food truck:
Logo, brand identity, and app design for Helloable, a social networking app created by a Tuck student:
Illustration for the Tuck360 Blog about what to bring for to Hanover for the winter weather:
And maybe my favorite, the Tuck Winter Carnival Poster:
Can't wait to see what the next year brings!
I designed this custom gray invitation with a wreath monogram, flowing calligraphy, and blush envelopes, along with coordinating menu and place cards, for a styled photoshoot featured on Inspired by This today. I love the gold flatware, deep red flowers, and angel wing motifs throughout. Photos by Lucy Munoz.
I designed these business cards for my sister, who is a Nurse Practitioner at a cosmetic dermatology and women's health office. It was a fun and challenging to make something that reflected the clean, sleek look of a medical office while also incorporating her own personal style. They also have a space to write the patient's next appointment on the back. I love how they turned out!
Still working away on illustrations for custom invitations. Can't wait to show the whole suite later!
I took a break from painting European villages today to do some hands-on work for a few wedding invitation clients, including choosing envelope colors, getting information packets ready, and sketching florals for a custom suite.
Painting tiny pine trees of Filzmoos, Austria today.
As of today, my wedding invitation line is available both in a printed format and as a digital file. After purchasing the digital file, brides can print the invitations themselves, have them printed at at a local print shop, or email them to guests. This way, people can get their invitations in a few days instead of a few weeks, and at a much lower price point, in exchange for doing some of the legwork themselves. It's exciting to be able to offer my designs to a wider customer base, with more flexibility in timing.
This is a great option for a hands-on bride who feels comfortable taking on more of a DIY project. It's also a great option for international customers who want to use one of the designs but don't want to pay expensive shipping and customs fees.
I spent a lot of time working on village illustrations today. Below is an in-progress shot of an Austrian ski village - perfect subject matter for this snowy season.
I love looking at my palette halfway through a painting and seeing all the colors in the actual piece swirled together. I've found that if my palette looks good, the color scheme on the painting is usually working too!
Send out wedding invitation samples.
Make edits to a map for Magnificent Milestones, a stationer in Chicago.
Package a big order of Savannah greeting cards.
And then spend the rest of the day working on watercolor villages.
I just finished this logo and brand board for a postpartum doula. This was a really fun project for me, because the client and I were definitely on the same page style-wise. She had a great Pinterest board with fun, bright, and upbeat color combinations, and favored monoline, swirly, hand written logos. She also loved the faux gold effect and wanted an illustration of a stroller - all things I was happy to do! It's so nice when a client has such good taste!
Above is just one of the many pages of sketching and ideation I went through to figure out the lettering - working through how the letters fit together and lead into each other, how swirly and loose they should be, how slanted, whether the baseline should vary, etc.
We had to strike the right balance between "baby" and upscale (New York City) mom. We also liked the idea of the lettering appearing like it was strolling along on the page - carefree and light and fun and sweet. We went through a few iterations of the logo design to get there - below are the four options we started with. We ended up choosing the bottom right lettering, but with the stroller on the side.
I always start by doing the logo in black and white. I find it helpful to focus on a single design element at a time: first the shape and composition, and then later the color, pattern, and texture. I really love how this logo turned out, and I can't wait to see where she takes her company!
Mondays in January means lots of wedding invitation samples going out. Every morning, after reading my email, making a schedule for the day, and drinking my coffee, I get any print orders and sample requests ready to ship. I like to get as much administrative stuff out of the way as possible and leave the rest of the day free to create new things.
After dropping these at the post office, I also stopped by our local art supply store, Bean's, to pick up some more Arches cold press watercolor paper. I spent the rest of the afternoon working on my European Villages calendar - today I was working on Balzers, Liechtenstein. Calendars are so time consuming, because you need TWELVE completed pieces to have a finished product, but I've always enjoyed having calendars. I love thinking of a theme, then matching the image to the month.
I also enjoyed the last of my macaroons from my class yesterday afternoon!
Illustration created for the Tuck360 blog.
I recently created these totes to use as welcome bags for guests arriving at a client's wedding. They feature a pastel-colored map of St. Barth's. I had to make one to keep for myself too!